Catalan ad campaign

Trevor @ Monday November 21st 2005 23:41

Apparently (PDF) the regional government has just splashed out €1.5M on a poster campaign on London tubes and buses, timed to coincide with the World Travel Market. After a minor scandal involving English texts written by our tourism chief’s 8-year-old son–this is a family-oriented place–the copywriting for the new campaign has been outsourced to an agency with international reach and an original approach to billing, Mr Wu’s Chinese Laundry in SĂ­n, Huesca. And Mr Wu’s slogans are not at all embarrassing or Chinglish-sounding: “Catalonia makes you feel good”, “Catalonia is good for your family”, “Catalonia is good for your smile” and “Catalonia is good for your imagination”. (Catalunya is actually a good place to vomit: the council–suddenly all civic–isn’t going to ban it, because it’s natural.) (Link from RacĂł CatalĂ , where Joan thinks that Ireland is a nation and that it hasn’t got a state. Um.)


Categories: Les bourgeois

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